Brand Designs
Brand design is the overall visual and experiential identity of a brand, encompassing how it feels across all touchpoints. This part of the portfolio is to show off the work done for Brands and Corporate projects.
DanBred
The DanBred Experience 2
For the DanBred Experience 2, I designed the invitation, event program, wall banner, speaker presentation, thank-you note, and clickable links for the event images I helped create. I also developed the signage and promotional materials for the event. To create the event branding, I built on DanBred’s established visual identity, updating it with fresh, cohesive designs. I began with the invitation, collaborating closely with the DanBred team to bring their vision to life. From there, I expanded the design suite using the same visual elements.
Porcus Magazine Articles
I designed several articles for DanBred’s Porcus Magazine, both in print and online. I also designed single-page pieces and double-page spreads for DanBred. My process varies with each article. I start by reading the article thoroughly, then either source suitable images or use those provided by DanBred. Next, I create a layout that best fits the content, whether a single page or a spread. I highlight key phrases or impactful sentences to draw attention and tie everything together into a cohesive, visually engaging brand design.
Social Media Posts
I produced months’ worth of images, social media banners, event reels, and videos for DanBred. To keep the brand fresh and relevant while staying true to its established style, I use DanBred’s photos, icons, artwork, and visual identity to create original and engaging designs. I begin each post by crafting the captions, drawing content from DanBred’s website news section or information provided directly by the team. I then develop the visuals and layouts based on that content, ensuring every piece aligns with DanBred’s brand design while bringing a creative edge.
Coffee Book Designs
I designed a series of adverts for a Coffee Table Art Book featuring DanBred. This short but enjoyable project gave me the opportunity to explore the more creative side of the DanBred brand design. I incorporated hand-drawn pigs and playful layouts—elements not typically seen in DanBred’s visual identity, which made the project especially exciting. I began by sketching concepts by hand to stay aligned with the brand’s style, then brought those ideas to life through digital design. This process allowed me to put my own creative spin on the DanBred brand while maintaining its core identity. I had a lot of fun being creative with this project.
Biosecurity Sign
I created this sign for the Fick Varke and DanBred High Biosecurity Facility. The goal was to clearly communicate key messages and replace the outdated signage with a new, updated version. Because this facility plays a crucial role in the DanBred genetics process, the sign needed to be clear, direct, and professional. I used the previous signage as a reference and designed a refreshed version that maintains simplicity while improving visual clarity and effectiveness.
Strauss Fishing
Logo, Letterhead and Raffle Ticket
An external company approached me to create branding for Strauss Fishing, a new branch of their business that they were entering into an international fishing competition. I designed a custom fishing-themed logo and a professional letterhead to support their funding requests. Later, they asked me to create promotional material for a raffle fundraiser to build awareness and help finance their competition efforts.
To develop these assets, I gathered input directly from the client and used the parent company’s branding as a starting point. However, the client ultimately chose to differentiate Strauss Fishing visually, preferring a distinct, alternative style to set it apart from the original business. This allowed me to explore a new creative direction while ensuring the branding remained cohesive and compelling.
RussellStone Group
RussellStone Global Finance Letterhead
As part of my role at RussellStone Group, I worked with a team responsible for designing all visual materials across the group’s various companies. When Global Finance was launched as a new business under the group, I was tasked with creating a letterhead that aligned with the company’s brand identity.
To develop the brand design, I reviewed existing letterheads used by other businesses within the group and drew inspiration from their visual language. I then created a fresh, cohesive letterhead that fit seamlessly with both the new Global Finance branding and the broader RussellStone group’s identity.
RussellStone Capital
RussellStone Capital is one of the finance companies within the RussellStone Group. I created this corporate profile to showcase the company’s key statistics and serve as an engaging introduction for potential clients. To begin the project, I met with the RussellStone Capital team to gather all the necessary information. After collecting the content, I reviewed examples and explored brand design ideas to determine the best approach. I then developed the corporate profile, applying their brand identity to ensure a professional and cohesive final product.
RussellStone Treasury Social Media Posts
RussellStone Treasury is one of the finance companies within the RussellStone Group. I created a series of social media posts for the brand, typically aligned with public holidays or major events.
The process for developing these posts was straightforward, once I had a strong grasp of the brand’s visual style and messaging. Understanding the appropriate design elements and maintaining consistency with the company’s identity was key to producing content that met client expectations and upheld brand integrity.
RussellStone Financial Services Car
RussellStone Financial Services approached us about branding a Porsche Cayenne. They decided to brand the car with Financial Services colours. I created the brand designs and mockups of the car featuring the designs so that Financial Services could make a clear decision on how to brand the Porsche.
For the ideation of this project, I gathered inspiration from the internet on ways to add colours to cars and how others have branded cars before. I took my favourite ideas and created the designs that reflected Financial Services as a brand.
RussellStone Group Cricket Invite
RussellStone Group hosted a cricket day on Boxing Day in Knysna, aiming to strengthen team spirit and foster connections among senior management. They tasked me with creating a personalized invite for the higher-ups to send to select guests. To align with the company’s brand identity, I incorporated their branding and style into a creative yet clear invitation design. The final invite effectively communicated the event details and tone, helping increase attendance and engagement among key stakeholders.
Single-Page Corporate Profile
RussellStone Group tasked me with condensing their full Corporate Profile into a single-page document. I aimed to create a concise, visually engaging overview that highlights the group’s core services, values, and achievements. I organized the content clearly, using a strategic layout, icons, and infographics to present key information at a glance while maintaining brand consistency. The final brand design communicates RussellStone Group’s identity effectively in a compact and professional format.
Wagg U
RussellStone Group created a line of dog treats for a new pet brand called Wagg U, and I was tasked with creating the brand design elements. I began by conducting market research to avoid using trends and to create a timeless look and feel in the pet food industry, identify market gaps, and understand dog owners’ preferences. I crafted a brand identity that blended a playful, modern aesthetic with a premium, trustworthy feel to appeal to pet owners who prioritize quality and design. I created the design of the brand’s logo, color palette, typography system, and packaging layouts.
HolmStone Container
HolmStone tasked me to develop brand design concepts for a container representing both the HolmStone and RSIP brands, as the project was a collaborative venture between the two companies. I used the current branding into a series of mood boards and initial sketches focused on structure and brand integration.
I created a mockup featuring co-branded labeling, adaptable color palettes, and a clean layout to ensure brand visibility . I refined the designs through client feedback. The final concepts reflected the joint identity of HolmStone and RSIP while maintaining the design integrity of each brand.
RSIP
Price List
RussellStone International Platform is one of the businesses within RussellStone Group. Each year, they update the macadamia nut pricelist, and I created the new pricelist for 2025 to share with companies and clients.
To create both the dark and light versions of the pricelist, I first gathered all the necessary information to include. Using the previous year’s design as a foundation, I updated and refined the layout to produce a sleek, corporate look that reflects the brand’s professionalism and appeals to their target audience.
Event Folder
RussellStone International Platform asked me to design a high-quality folder to hold an event invitation. The goal was to send the folder to clients and generate excitement about attending the event, especially since the business was newly rebranded at the time. I began by learning about their goals, audience, and brand style. I then explored different folder types and materials to find the best fit. I designed a clean and professional final product, adding special finishes to give it a premium feel. The folder made the invitation stand out and reflected the brand’s new high-end image, this was a great way to build brand trust.
SHS - Southern Hemisphere Seeds
Seed Bags
SHS – Southern Hemisphere Seeds asked me to redesign their soybean seed bags to give the packaging a fresh, modern look. I began by reviewing the client’s ideas and vision for the bags within the agricultural market, and I researched SHS’s competitors to identify ways to make the design stand out. I worked closely with the client to update the layout, typography, and color scheme, ensuring the design better reflected the brand’s identity and values. The new brand design emphasized clarity, durability, and visual appeal, strengthening SHS’s market presence and boosting brand recognition among farmers.
Price List
Southern Hemisphere Seeds tasked me with designing the 2025 price list for their various soybean seed varieties. After receiving the pricing and product information, I created a clean, well-structured layout to make the data easy to read and navigate.
I applied a clear typographic hierarchy, consistent spacing, and subtle visual cues to distinguish different product categories. The final design enabled farmers and retailers to quickly find the information they needed, enhancing usability and reinforcing SHS’s professional image.
SHS Dalevest Advert
SHS asked me to create a digital cellphone advertisement for the Dalevest trading app to promote two specific soybean seed varieties available for purchase. I started by reviewing the app’s ad format requirements and SHS’s branding to ensure consistency and compatibility as this will grow brand recognition and brand loyalty.
I focused the brand design on strong product visuals of recently cultivated soybean plants, clear messaging, and a bold call-to-action to drive interest, sales and engagement. I optimized the final ad for mobile viewing, and ensured the client was happy with the final advertisement.
Granary Logo
They tasked me with creating a logo for a new business called Granary. To start, I researched the industry and the brand’s values to ensure the logo would effectively represent their identity. I explored different brand design concepts and visual styles reflecting the idea of a granary—such as storage, growth, and agriculture—before developing several logo options. I crafted the final design to be simple, memorable, and versatile for various uses.
Rontondo Walnuts Presentation
I developed this presentation for SHS to showcase their recent acquisition of the Rotondo Walnuts farm. SHS tasked me with designing the presentation to support client engagement and attract potential funding. I began collaborating with SHS to identify the farm’s key selling points. I designed a clean, investor-focused presentation that combined compelling visuals and infographics to convey the farm’s value. After incorporating feedback through several iterations, the final presentation effectively positioned the farm as a promising investment opportunity.
Kielder
Farm Book
The Kielder company recently acquired a farm and approached me to design a promotional book to share with clients, showcasing their new venture and the services they offer. I used photographs taken shortly after the purchase to develop a visually engaging layout that highlighted the farm’s features, capabilities, and potential for business partnerships. I combined clean typography, high-quality imagery, and structured content to create a polished and informative piece that reflects the vision for the property. I then coordinated with the printers to produce high-quality hardcover books that met the desired specifications.
Olive Oil Labels
Kielder recently expanded their brand into olive oil production and asked me to design labels for their new range of bottles. I began by exploring different design directions that reflected the premium quality of the product while staying true to Kielder’s brand identity and brand design. I developed several variations, each focusing on distinct visual themes, ranging from rustic and organic to modern and elegant. I carefully considered typography, color palette, and label shape to suit various bottle types. The client is currently reviewing the final designs and selecting the direction that best represents their new product line.
Brockwell
Email Signatures
Brockwell approached me to revamp their email signatures and create a more modern, professional look. I designed an updated layout that clean structure, improved readability, and mobile compatibility. I incorporated key brand elements like logos, colors, and contact details to reinforce their identity. The result is a sleek, unified email signature that strengthens Brockwell’s digital presence and brand design recognition.
LogicLine Banana Twine
The Kielder company recently acquired a farm and approached me to design a promotional book to share with clients, showcasing their new venture and the services they offer. I used photographs taken shortly after the purchase to develop a visually engaging layout that highlighted the farm’s features, capabilities, and potential for business partnerships. I combined clean typography, high-quality imagery, and structured content to create a polished and informative piece that reflects the vision for the property. I then coordinated with the printers to produce high-quality hardcover books that met the desired specifications.
Grainvest
Branding
Grainvest approached me to update their outdoor branding and create fresh designs for their exterior signage and promotional displays. I began by assessing their existing brand identity and the physical spaces where the signage would be installed. Then, I developed brand design concepts that enhanced visibility, reinforced brand recognition, and suited the outdoor environment. I combined bold graphics, durable materials, and clear messaging in the final designs to ensure maximum impact and longevity in outdoor settings.
Grainvest Industrial Corporate Profile
Grainvest Industrial, a division of Grainvest, approached me to update their outdated company profile. I reviewed the existing content and branding to identify areas for improvement. Then I redesigned the layout to create a modern, professional and visually interesting document that clearly communicates their services and strengths to attract more clients. I incorporated updated visuals, consistent typography, and a clean structure to ensure the new profile effectively reflects Grainvest Industrial’s expertise and market position.
Dalein Plassbou
Updated Branding
Dalein Plassbou asked me to rebrand their business cards, letterhead, and email signatures. I began by understanding their brand values and visual identity goals through meetings and reviewing existing materials. Next, I conducted research on industry trends and competitors to inform the design direction. I then developed several cohesive design concepts, experimenting with typography, color schemes, and layouts to modernize their stationery while ensuring consistency across all touchpoints. After receiving client feedback, I refined the designs to create a professional and unified brand presence for both print and digital communications.
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Porucus Christmas Advertisement
Dalein Plassbou asked me to create a half-page advertisement for Porcus Magazine. I reviewed the magazine’s ad specifications and audience to tailor the design effectively. Working closely with the client, I crafted a visually appealing layout that highlighted their key messages and brand design identity. The goal was to capture new clients and keep the Dalein Plassbou brand fresh in current clients’ minds. The final ad combined strong visuals and concise copy to capture attention and communicate Dalein Plassbou’s offerings within the magazine’s format.
Portland Manor
Advertisement
Portland Manor asked me to design a one-page advertisement to promote their services. I used their existing branding and brand design to create a clean and engaging layout that highlighted their key offerings with compelling visuals and clear messaging. I tailored the final design to attract attention and effectively communicate Portland Manor’s value to potential clients.
Portland Camino
Portland Camino Logo
RussellStone Group and Portland Manor partnered to create the Portland Camino, and they tasked me with designing all visual materials for the project, which is still in development. I began by creating the logo, developing both a detailed version and a simplified silhouette inspired by the Circles in the Forest Book.
This finished logo captures the essence of the project’s connection to nature and storytelling, forming the foundation for the overall design direction.
Portland Camino Coffee
Portland Manor previously produced coffee, but with the launch of the Portland Camino project, they decided to rebrand their coffee line as Portland Camino Coffee. They tasked me with designing the new coffee bags. I focused on creating packaging that reflected the Portland Camino brand identity, using design elements and the colors, black and gold, that connect to RussellStone Group and the overall project while making the product stand out on shelves. The final design balances heritage and freshness to appeal to both existing and new customers.
Portland Camino Honey
Portland Camino tasked me with designing a honey jar label for their brand. I drew inspiration from the natural, earthy essence of the Portland Camino project to create a label that reflects both the purity of the product and the brand’s visual identity. I used warm, organic colors and simple, elegant typography to evoke a handcrafted, artisanal feel. I designed the label to be both functional and visually appealing, ensuring it included clear product information and strong branding that would stand out on shelves while staying connected to the Portland Camino story.
Portland Camino Socks
They tasked me with designing socks for the Portland Camino project, specifically created to support hikers on the trail. Understanding the functional needs of hikers, I focused on selecting materials and features that provide comfort and durability during long walks. I also incorporated branding elements and brand design from Portland Camino like the elephants to create a product that is both practical and visually connected to the overall experience. The colours chosen were to fit the terrain of Knysna and its surrounding nature.
Portland Camino Certificate
I designed a certificate for the Portland Camino, created to honor participants who completed the journey. My goal was to craft a meaningful keepsake that captured both the accomplishment and the spirit of the Camino experience. I drew from the Portland Camino’s branding, incorporating earthy tones, organic shapes, and symbolic motifs, to design a certificate that felt both official and personal. I structured the layout to balance elegance and simplicity, ensuring the final piece could be proudly displayed while maintaining a strong connection to the Camino’s natural and reflective essence.
Portland Camino Passports
I created and designed the official Portland Camino passport, a booklet for participants to use as they travel through each stop along the route. My goal was to design a functional and visually engaging keepsake that would help walkers collect stamps and track their progress throughout the journey. I drew inspiration from the Portland Camino’s branding and natural aesthetic to design a compact, durable booklet featuring designated stamp sections, map references, and space for personal notes. The final passport reflects the spirit of adventure and personal growth that defines the Camino, while serving as a tangible memory of the experience.
Hillmac
Email Signatures
As part of a the branding initiative for the recently purchased Hillmac Farms, I designed a professional email signature. I gathered the brand logo and created several signature layouts. After incorporating client feedback, I finalized a design that reflected the farm’s visual identity while ensuring the tone, and compatibility across email clients. This shows how a small design element strengthens brand presence in daily correspondence.
Pringle Rock Distillery
Gin and Whiskey Design
A small team of three communication strategists, a digital designer, and I developed concepts for whiskey and gin bottles, including taster-sized versions. We aimed to create packaging that reflected the premium nature of the spirits while appealing to the target market. We explored various bottle shapes, label designs, and visual themes that aligned with the brand’s identity. Alongside the bottles, we designed custom boxes for both retail and on-site purchases, focusing on durability, presentation, and the unboxing experience. The final result is a cohesive packaging system that enhances the product’s shelf presence and customer appeal.
One Club Creative Bootcamp
Nedbank X Orientation Week Campaign
My university selected me to participate in the One Club Creative Bootcamp, where I joined a team to develop a brand design campaign for Nedbank’s X Orientation Week. The brief challenged us to create an engaging concept that encouraged students to make smarter financial decisions when choosing a bank. Our team developed a campaign that offered students R1,000 with no strings attached, allowing them to spend it freely. However, if they chose to invest the money in their future, such as putting it toward education, they stood a chance to win R100,000 to help fund their studies. We combined creativity with financial education to position Nedbank as a bank that supports students’ long-term success.
Gift Card
Fictional Gift Certificate for a Birthday
The recipient’s parents asked me to design a custom, fictional gift voucher as a birthday gift. They wanted a creative and personal way to give her money that she could spend at any store, rather than limiting her to a specific retailer. I designed the voucher to look polished and realistic, incorporating playful yet elegant elements to make it feel like a genuine gift experience.
University Work
Saletti
I responded to a prompt to design a product that solves an everyday problem by creating an eco-friendly spaghetti box that addresses storage, waste, and portion control. I designed the packaging to be plastic-free, self-standing, and visually appealing, ideal for small pantry spaces like mine. To enhance functionality, I added cooking instructions for both stovetop and microwave methods on the back. On the side, I integrated plastic-covered measurement holes that let users easily portion spaghetti based on the number of servings needed. The final design combines sustainability, convenience, and user-friendly features to improve the everyday cooking experience.
Sun City Rebrand
I chose to rebrand the iconic Sun City resort, a project that felt meaningful because I visited it often while growing up. To honor its heritage, I drew inspiration from the resort’s original “lost-city” aesthetic: weathered stone, jungle-temple architecture, and the feeling of discovering a hidden island. I created mood boards featuring broken-stone textures, sun-bleached color palettes, and exploratory adventure imagery.
Brand design: I sketched logo concepts and crafted custom letterforms with edges that mimic cracked sandstone, evoking the feel of ancient ruins and tested several typographic treatments for legibility across signage, merchandise, and digital platforms. I developed a primary logo that balances nostalgia with a clean, fun look. The final identity invites visitors to “rediscover” Sun City while reinforcing its legendary sense of adventure.
Sunlight Superhero Campaign
I created a campaign for the Sunlight brand based on the concept of Sunlight Superheroes. I aimed to make dishwashing more engaging for families by transforming each Sunlight bottle variety into a fun, cartoon superhero character. I designed these playful visuals to capture children’s attention and encourage them to help their parents in the kitchen. Beyond the characters, I built the campaign around celebrating everyday superheroes, moms, dads, teachers, domestic workers, and others, by telling stories that highlighted their contributions to daily life. This campaign blended fun and heart, connecting Sunlight to family moments and everyday acts of care.
To support the campaign, I designed a range of promotional materials including billboards, a website page to share stories and social media content featuring the Sunlight Superheroes. The visual style was bright, approachable, and aligned with Sunlight’s brand identity, while the messaging reinforced positive values such as teamwork, appreciation, and responsibility. Overall, the campaign was crafted to strengthen family connections and position Sunlight as a brand that supports everyday heroes in a meaningful and imaginative way.
Stoney Video
I created an illustrated and animated brand design video for Stoney Ginger Beer to capture the brand’s bold and refreshing personality. I started by developing a vibrant visual style with hand-drawn illustrations that reflected the product’s fiery kick and strong South African heritage. I brought these elements to life through dynamic animation, using playful transitions and energetic pacing to match the brand’s tone. The final video became a fun and engaging piece of content for digital platforms, helping boost brand awareness and connect with a younger, visually-driven audience.
InCloud_OnEarth
I created a fictional campaign called InCloud_OnEarth as an educational concept to raise awareness about the environmental impact of online server storage, especially its high electricity consumption. I aimed to make complex digital infrastructure more relatable and accessible to the public. I developed a full brand identity, designing a logo, visual language, and supporting materials that blended tech-inspired aesthetics with earthy, sustainable tones. I produced infographics, animations, and educational content to spotlight the often-overlooked energy demands of cloud storage and to promote more mindful digital habits. This project combines environmental education with design storytelling to engage audiences in a meaningful and visually compelling way.